European Franchise Consulting Group – Franchising in Europe
Franchising as an organisation form and as a strategy for international
growth is taking on greater significance as it becomes more familiar and
established in Europe. It is also being used increasingly as the method
for opening up new markets, for example in eastern Europe.
In striking contrast to many other sectors in Europe, Franchising has been
experiencing continuous year-on-year growth. In Germany there are now over
800 established franchise organisations with more than 45.000 sub-franchises.
In 2004 the German franchising sector generated total revenues of EUR 25
billion and employed more than 406.000 people. This is a 4% rise compared
to 2003.
In contrast, in the UK the number of active business format franchises now
exceeds 700. The total number of franchised sub-units is estimated at 28,500.
Total annual turnover of the business format franchise sector in the UK
amounted to GBP 9.1 billion (approx. EUR 13,6 billion) in 2004. The UK franchise
sector grew by about 3% in 2004.
International expansion through franchising enables companies to implement
growth strategies that might not otherwise be feasible. However, cross-border
development in any form is a complex undertaking and must be carefully planned
and resourced. In addition to conducting market research and adapting the
existing system to suit the local market a further factor which is crucial
for for success is recruiting the right franchisees – and this is
were we can also help.
“Think global - act local” is our competence in Europe. We will
support you in the development and implementation of your international
growth strategy without losing sight of the local requirements.
European Franchise Consulting Group
Pionierstr. 11 / 40215 Düsseldorf / Germany
Tel: +49 (0) 211 6028980 / Fax: +49 (0)211 6028982
kontakt@franchise-europe.net
